Located in the Great Lakes Region, Wisconsin is bordered to the east by Lake Michigan and separated from Canada in the north by Lake Superior. This is a beautiful State, with over 15,000 lakes and thousands of miles of rivers and streams. Its varied countryside also includes sandstone cliffs, sandy beaches, northern forests and rich, southern farmland. Wisconsin is famed for its hospitality and friendly atmosphere and is known as the beer capital of the nation. Milwaukee, on the southeast shores of Lake Michigan, is the State’s largest city. Well known for its German heritage and beer industry, the city boasts over 1500 bars and taverns. Many festivals are held throughout the summer, the most lavish of which is the Summerfest in late June. The Charles Allis Art Museum and the lakefront Milwaukee Art Museum offer fine collections of art. West of Milwaukee, Madison, the State capital, is located on an isthmus between Lake Mendota and Lake Monona. This gracious city is the site of the University of Wisconsin, and student culture thrives, with lively coffee shops, second-hand (thrift) shops and bicycle paths. Also here is the impressive State Capitol, with its outstanding ceiling frescoes, and, in nearby Baraboo, the Circus World Museum, former home of the Ringling Brothers’ Circus. Wisconsin’s Door County is a peninsula comprising 403km (250 miles) of beautiful coastline that extends into Lake Michigan. The scenery here is breathtaking, with lighthouses, picturesque villages, art galleries and miles of sandy beaches. Camping is plentiful, as is Door County cuisine, such as ‘fish boils’ and cherry pie. Other State attractions include the 21 Apostle Islands on Lake Superior, home to the largest collection of lighthouses in the USA, as well as fine sandy beaches, caves, forests, black bears and bald eagles. Especially popular is Madeline Island, with its fine beaches and unspoilt landscape.

Wisconsin is recognized as America's Dairyland, a state that exudes natural beauty thus attracting millions of vacationers every year. It features five land regions that include Lake Superior Lowland, Northern Highland, Central Plain, Western Upland, and Eastern Ridges and Lowlands. The shoreline of Wisconsin spans nearly 300 miles along Lake Superior and nearly 400 miles along Lake Michigan; each featuring rugged bluffs and sand beaches. Interior lakes total 15,000 with the largest being Lake Winnebago spanning an impressive 215 miles. Green Lake is the deepest with depths reaching 237 feet. An east-west divide runs across the northern tier of the state where rivers Bad, Montreal, and Nemadji flow northward into Lake Superior while longer rivers such as the Flambeau and St. Croix flow southward. Wisconsin also features a north-south divide running down the eastern third of the state where rivers such as the Black, Chippewa and St. Croix flow west into the Mississippi while rivers that include Fox, Menominee, Milwaukee, and Oconto flow east into Lake Michigan directly or via Green Bay. Scenery abounds amid the state's hundreds of scenic waterfalls and dense forestlands that cover nearly half of Wisconsin. Before 1830, 3.1 million Wisconsin acres were grassland. Today, 13,000 grassland acres remain.

With nearly 15,000 interior lakes and borders along two Great Lakes and the Mississippi River, a myriad of water-oriented activities wait in Wisconsin. Numerous state and national parks and forests afford hiking, biking, camping, fishing, boating, hunting, nature photography, and winter sport opportunities.